Chief Marketing Officer

Reports To: CEO

Edvisors is the number one place to go for planning and paying for college (About Edvisors). We have a deep set of resources and products for students and parents to navigate higher education.

Edvisors is a College Loan Corporation (CLC) company and is 100% owned by its dedicated employees through the CLC employee stock ownership plan. CLC, headquartered in Las Vegas, Nevada is a top 10 student loan company, with $18 billion in consumer assets originated. By offering innovative loan products and first-class customer service, the Company has helped 900,000 families achieve their higher education goals. CLC has won multiple awards, including the BBB Torch Award for Marketplace Ethics and the American Business Award for excellence in Customer Service.

Edvisors is a student resource company operating a portfolio of interactive sites that provide information, tools, and resources to help further higher education. Edvisors assists students and parents by helping them access private student loans products, scholarships and consolidation funding while providing marketers the opportunity to engage with students directly online, via e-mail, and through direct mail. Edvisors also manages education-focused websites offering information, advice and services to students, parents, educations, and the financial aid community.

Recognizing that our employees are the key to our success, Edvisors is dedicated to being a great place to work. Edvisors believes in providing a fulfilling workplace environment. We offer excellent employee benefits, paid time off, employee ownership, and a healthy work-life balance. We run a professional and fun office environment.

If you are interested in one of our open positions, please submit your resume to jobs@edvisors.com.

Overview

As a key member of the senior management team, the Chief Marketing Officer will create and implement strategic sales and marketing plans that successfully achieve business objectives. Your customer relationship management and integrity will be a key pillar of success. You will be responsible for planning and executing Edvisors’ business development, marketing, products, product development, content and services. A seasoned team of professionals will support your leadership and expect to continue to advance their careers with your guidance and enthusiasm.

Essential Functions

  • Lead and mentor a team across a broad set of functions including business development, product, marketing and content.
  • Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates.
  • Develop and measure key metrics to increase organic traffic and reduce affiliate spend.
  • Spearhead the creation and maintenance of the organization's digital footprint, while effectively utilizing SEO.
  • Work with IT to define and execute product initiatives.
  • Oversee all business development and provide strategic direction to ensure sales growth.
  • Negotiate deals and help facilitate contracts to full execution.
  • Research and analyze market trends, competitor offerings, demographics, and other information that affects marketing strategies across multiple channels.
  • Use research findings and analysis to provide direction to business development and marketing teams regarding products, services, content, projects and overall strategy.
  • Identify areas for improvement in product offerings, sales tactics, marketing strategy, and content.
  • Monitor marketing and sales performance and adjusts strategies as needed.
  • Adhere to and implements all company policies and procedures.

Knowledge, Skill and Experience

  • Bachelor’s degree in marketing, business, or a related field.
  • Master’s degree preferred
  • Minimum 10 years’ experience in marketing, communications, or related field.
  • Minimum 7 years of experience in marketing leadership roles, including experience in digital, social media, creative content, SEO, CPA, PPC and affiliate programs.
  • Proficient in setting sales targets and forecasts.
  • Experience in managing elite customers in a fast-paced environment
  • Skilled at developing and managing direct reports with effective team building skills and conflict resolution management.
  • Excellent communication and presentation skills with the ability to communicate effectively across various departments.
  • Highly organized with the ability to multi-task and manage competing priorities.
  • Experience in higher education preferred.
  • Strong analytical and data driven decision-making skills.

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