Content Marketing Manager

Reports To: VP of Marketing

Edvisors is the number one place to go for planning and paying for college (About Edvisors). We have a deep set of resources and products for students and parents to navigate higher education.

Edvisors is a College Loan Corporation (CLC) company and is 100% owned by its dedicated employees through the CLC employee stock ownership plan. CLC, headquartered in Las Vegas, Nevada is a top 10 student loan company, with $18 billion in consumer assets originated. By offering innovative loan products and first-class customer service, the Company has helped 900,000 families achieve their higher education goals. CLC has won multiple awards, including the BBB Torch Award for Marketplace Ethics and the American Business Award for excellence in Customer Service.

Edvisors is a student resource company operating a portfolio of interactive sites that provide information, tools, and resources to help further higher education. Edvisors assists students and parents by helping them access private student loans products, scholarships and consolidation funding while providing marketers the opportunity to engage with students directly online, via e-mail, and through direct mail. Edvisors also manages education-focused websites offering information, advice and services to students, parents, educations, and the financial aid community.

Recognizing that our employees are the key to our success, Edvisors is dedicated to being a great place to work. Edvisors believes in providing a fulfilling workplace environment. We offer excellent employee benefits, paid time off, employee ownership, and a healthy work-life balance. We run a professional and fun office environment.

If you are interested in one of our open positions, please submit your resume to jobs@edvisors.com.

Overview

As a key member of the marketing team, the Content Marketing Manager will help grow our brand’s organic presence on all search engines. This position will have a unique opportunity to combine creative and content strategy with a data driven approach. You will be responsible for content writing and publishing, keeping a pulse on ongoing search algorithms, execute on SEO strategy and target new channel opportunities. The ideal candidate will have a strong editorial background, an analytical mind, and a proven track record in leveraging content to drive organic growth along with experience in managing a team. You will collaborate with the content and social media team as we continue to grow our product lines.

Essential Functions

  • Help drive our SEO strategy, with a focus on writing and producing transactional keyword-optimized content and grow organic conversions
  • Support content development workflows including the audit of images, graphics, video, and copy to maintain quality
  • Collaborate with content team to create and edit content for all sites
  • Monitor organic traffic and organic conversions across sites
  • Identify revenue generating opportunities and adjust content/ads accordingly
  • Work upstream with Product Managers to identify content needs and performance metrics to deliver data driven output to help increase engagement on media marketing channels
  • Serve as SME for CMS and provide key recommendations for enhancements to the
  • Collaborate with our social teams as we build our YouTube and TikTok presence, ensuring our content is optimized and ideally leading the charge on VSEO strategy
  • Monitor and report on content performance and share key insights with the broader teams
  • Stay informed of industry standards, trends, and changes
  • Support ad-hoc marketing needs

Knowledge/Skills/Experience

  • Bachelor’s degree or equivalent industry experience in Marketing, Business, English, Journalism, Communications, or related field
  • Strong writing skills with 4+ years of experience in content writing and publishing
  • 3+ years of experience in management role
  • Expertise in SEO strategy, and a proven track record in driving organic conversions through content
  • Highly detail-oriented
  • Have an ability to balance content writing with a data-driven approach, gathering and acting on key performance insights
  • Experience working in a collaborative, cross-functional capacity, as this role will touch brand marketing, acquisition, and more
  • Project and calendar management skills are a must
  • Experience working with and managing the content process across multiple teams and individuals
  • In depth experience with CMS such as Sitecore or similar
  • Knowledge of basic HTML and CSS, plus an understanding of technical SEO such as schema markup
  • Knowledge of current design trends and best practices
  • Proficiency in Microsoft Office suite
  • Adept at reviewing and synthesizing data from Google Search Console and Google Analytics
  • Strong writing and editorial skills with thorough knowledge of English grammar
  • Experience with Adobe Creative Cloud programs (Illustrator, Photoshop, Dreamweaver) a plus

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