Director of Marketing

About Us:

Edvisors is a College Loan Corporation company and is 100% owned by its dedicated employees through the employee stock ownership plan. College Loan Corporation, headquartered in Las Vegas, Nevada is a top 10 student loan company, with $18 billion in consumer assets originated. By offering innovative loan products and first-class customer service, the Company has helped 900,000 families achieve their higher education goals. CLC has won multiple awards, including the BBB Torch Award for Marketplace Ethics and the American Business Award for excellence in Customer Service.

Recognizing that our employees are the key to our success, Edvisors is dedicated to being a great place to work. Edvisors believes in providing a fulfilling workplace environment. We offer excellent employee benefits, paid time off, employee ownership, and a healthy work-life balance. We run a professional and fun office environment.

JOB SUMMARY:

This position is responsible for the overall management of the marketing department. They are responsible for providing supervision for all marketing programs, including affiliate marketing, SEM, and social media.

ESSENTIAL FUNCTIONS:

• Provide leadership, direction and management of the marketing strategy and execution (developed in conjunction with SVP)
• Develop comprehensive, strategic marketing plan to include competitive analysis and relevant pricing strategy, where appropriate
• Responsible for driving results through various digital marketing strategies including SEO, SEM, email and social media
• Implement highly creative campaigns to raise brand awareness and drive engagement; perform audit on existing promotions and lead team to drive unique, cutting-edge approaches for greater results
• Drive qualified, online traffic to the company’s website(s)
• Develop appropriate forecasting for lead generation to fulfill client budgets and company goals
• Oversee the development and implementation of effective strategies to maximize keyword optimization, search engine marketing, website visits, and social media interaction
• Create a strong social media strategy for the company by building and managing presence on sites such as Facebook, Twitter, YouTube, Google+ and blogs
• Develop strong pipeline of affiliates for each business channel
• Drive CRO (conversion rate optimization), including driving ongoing A/B testing via Google Optimize
• Plan for appropriate trade shows by coordinating logistics with internal stakeholders; develop displays, facilitate pre and post-conference mailings, create on-site promotions strategy
• Track conversion rates and make improvements to the website(s), in collaboration with Product team
• Collaborate with Product, Content and Business Development teams to achieve overall company goals
• Responsible for planning and budgeting all marketing initiatives, including any initiatives with 3rd parties, as well as implementation of appropriate cost controls
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Create and maintain the promotional materials inventory and develop company-wide brand standards
• Stay abreast of higher education related trends concerning college planning and financing

KNOWLEDGE, SKILL AND EXPERIENCE:

• Minimum 5 years of digital marketing experience
• Strong understanding of current online marketing concepts, strategies and best practices
• Extreme creativity with proven track record and results in social media space
• Experience managing ecommerce, SEO, contextual, CPA, PPC, affiliate programs and email marketing
• Understanding of relevant laws pertaining to online marketing and privacy, including CAN-SPAM
• Skilled at developing, coaching and managing direct reports to ensure the department delivers on goals
• Expertise across web, mobile and tablet

EDUCATION/CERTIFICATIONS:

• 4 year degree in Marketing or comparable program

COMPUTER SKILLS:

• Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
• Adept in Google Analytics, Has Offers or similar software